ABOUT US
Bonafide Tough Guy was established in 2008 by James Bradley. Throughout his 10 year fighting career, Bradley developed a vision for what would later become BTG. The goal was to offer the highest quality of fight gear and accessories to fighters while looking stylish in the cage. In 2010 James began collaborating with Kiaeneto CEO, Mikey Sabo. Together they began to expand their ideas for Bonafide Tough Guy. They decided to focus their passion and dedication into taking BTG to the next level. Bonafide Tough Guy grew beyond being exclusive to MMA fighters. The company has expanded into providing fashionable threads for tough guys and girls in any sense of the word “tough”. We consider such tough individuals to range from firefighters, to those dedicated to bettering their community, to tough loving house wives and mothers. Anyone with a strong passion who chooses to stand by it and work to achieve their goal is a “Tough Guy” or “Tough Girl”.
In their efforts to support Tough Guys and Girls, BTG decided to sponsor the most dedicated MMA fighters they could find. The scouting process for these Tough individuals varied from scouting fights across the world to hosting Bonafide fight events. BTG is currently sponsoring fighters such as Daron Cruickshank (as seen on MTV’s Bully Beatdown), Wes Sims, Nate Carey, Caleb Grummet and more. These fighters hold the qualities of what we consider to be truly Bonafide Tough Guys.